Marketing Report - Is Social Media an efficient Marketing platform for Hotels?

Back from holiday, we had a quiz this morning in Entrepreneurship! We had to explain how to value a start up company, all the risks involved in running a business and the ways you can finance a start up.

This afternoon we have to present in Italian about a fictional trip to Milan.

Right now, I am working with two of my friends for a Marketing Report that we have to write about how efficient Social Media is as a Marketing Platform for the hospitality industry. It's a pretty difficult topic because yes connecting with customers through social networking is crucial nowadays and to be found in the top ranks of search engines is important, but how much of this actually results in increasing ROI (Return on Investment) is difficult to measure. But it takes substantial time and effort to keep social profiles up-to-date and you have to have things to say. Just saying "we have great rooms" isn't going to make readers follow your blog or tweets. 


Anyways, I'll keep posting :)